How to optimize your website for AI search: the GEO playbook
The step-by-step playbook: make your site reachable, readable and quotable by AI engines, then measure what gets cited. The hub that ties the guides together.
Read → GuideWhat is GEO? A plain-English intro to AI search optimization
How generative engine optimization differs from SEO, and why it matters as people search inside ChatGPT, Claude and Perplexity.
Read → ChecklistIs your site readable by AI crawlers? A 5-minute check
The robots.txt, rendering and discovery checks that decide whether AI crawlers can reach your pages — plus the citation-vs-training distinction most checkers get wrong.
Read → BlogMaking pages quotable: the structure AI answer engines cite
Headings, entities and evidence: the on-page structure that helps answer engines lift and attribute your content.
Read → ChecklistIs your website visible to ChatGPT? How to check and fix it
Your site is visible to ChatGPT when its search crawlers can reach, read and quote your pages. How to check all three in minutes.
Read → GuideWhy isn't ChatGPT recommending your website?
ChatGPT usually ignores a site for one of three reasons: blocked crawlers, content it can't read, or pages it can't quote. How to find and fix yours.
Read → GuideHow to get cited by Perplexity
Perplexity cites sources its crawler can reach that answer the question in a clean, self-contained passage. The robots.txt, structure and freshness steps.
Read → GuideHow to get cited by Claude
Claude cites sources Claude-SearchBot can reach that answer cleanly. The access, structure and freshness steps — and the bot people block by mistake.
Read → GuideHow to show up in Google's AI Overviews
AI Overviews draw on the same Googlebot-indexed pages as Search. How to be eligible — and the one setting people block by mistake.
Read → BlogGEO for freelancers and agencies
A repeatable client workflow: audit a site's AI visibility, fix what's blocking it, and report results honestly — what to charge for, without overpromising.
Read →See where your site stands — free.
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