What is publicly reported
| What the category charges | Source |
|---|---|
| A benchmark of more than 30 AI search monitoring tools put the category's average price at about $337 per month. | Rankability, Jun 2026 |
| Published entry prices run from roughly $20–29/mo to $295–399/mo, with enterprise custom-quoted into the thousands. Serious multi-engine tracking generally starts near $200–500/mo. | Acromatico, 14 Jul 2026 |
Figures are reported from dated public sources, not from our own testing of each vendor’s checkout. Verify current pricing with the vendor before you buy — packaging in this category changes often.
Reported pricing, tool by tool
| Tool | Reported price | Source & date |
|---|---|---|
| Otterly | from ~$29/mo | multiple round-ups, 2026 |
| Peec AI | from ~$95/mo | LLM Pulse, Jul 2026 |
| Profound (Starter) | reported ~$99/mo | reviews, May–Jun 2026 |
| Scrunch AI | from $250/mo | BeVisible, 16 Jun 2026 |
| AthenaHQ | $295/mo self-serve | multiple, Jun–Jul 2026 |
| Profound (Growth) | reported ~$399/mo | reviews, 2026 |
| Scrunch AI (agency) | from $500/mo | BeVisible, 16 Jun 2026 |
| Evertune (Pro) | $800/mo | LLM Pulse, Jul 2026 |
| Enterprise tiers | custom, often $2,000+ | third-party reviews, 2026 |
Every figure above is reported from a dated public source, not from our own purchase of each plan. Several vendors do not publish pricing at all — one 2026 review notes Profound’s pricing page is demo-led. Packaging changes often; verify before budgeting.
Three things the numbers hide
The engine you want is often one tier up
Entry plans are frequently single-engine. Reviewers note Profound’s Starter tracks ChatGPT only, and Peec is reported to charge for Gemini, Google AI Mode, Claude and DeepSeek as add-ons on top of its base plan. Compare the tier that covers the engines you actually care about, not the headline price.
Prompt quotas are the real unit
Two tools at the same monthly price can differ by an order of magnitude in tracked prompts and analysed responses. Price per prompt is the more honest comparison.
A subscription prices the quiet months too
If AI-visibility work is something you do in bursts — per client, per launch — a monthly fee charges you for the gaps between.
How to decide
Where Sailiently sits in this table
- No subscription line at all. $1 = 1 credit; a free Site Check, 5 credits to audit a URL, 10 to rewrite.
- About $85 for a full site pass, against a category average of roughly $337 per month.
- All six engines in every job — no entry tier limited to one engine, no per-index add-ons.
- The job ends in a fix, not a chart: an impact-ranked list and a draft grounded in your own content.
Ask what job you are buying. If it is continuous monitoring of one brand with alerts and dashboards, a subscription is the right shape and you should buy the cheapest one that covers your engines. If it is periodic work on specific pages — audit, fix, re-check — per-job pricing will usually cost less and fits client billing better.
For transparency: Sailiently is the second kind. $1 = 1 credit, a free Site Check, 5 credits per URL audit, 10 to rewrite, and 15 free credits on signup. We have listed where the subscription tools are genuinely stronger on each of our comparison pages.
Frequently asked questions
What is the average price of an AI visibility tool?
A 2026 benchmark of more than 30 AI search monitoring tools put the category average at about $337 per month (Rankability, June 2026). Published entry prices start far lower, around $20-29 per month.
Why do sources disagree about Profound's pricing?
Because Profound's own pricing page is demo-led rather than published. Third-party reviews cite a Starter around $99/mo and Growth around $399/mo, but those are historical or third-party signals rather than a live checkout price.
Is there an AI visibility tool with no monthly fee?
Yes. Sailiently is pay-per-use: a free Site Check, then credits per job with no subscription underneath. Several vendors also offer one-off audits.
Do cheaper tools cover fewer engines?
Often, yes. Entry tiers are frequently single-engine or exclude Gemini, Claude and Google AI Mode unless you pay for add-ons. Always compare at the tier that covers the engines you need.